From the News Bureau FORD DIVISION of
Ford Motor Company Rotunda Drive at Southfield Road P. O. Box
608 Dearborn, Michigan Telephone 33-77900
FORD MUSTANG RELEASE PM'S, MONDAY APRIL 13, 1964
Styling and
features of expensive European road cars are combined with an American
mass-production price, compact economy, and traditional Ford quality in the
Mustang -- a new line of cars from Ford Division of Ford Motor
Company. Aimed at the fastest-growing dimension in American motoring --
driving for pleasure -- the Mustang offers the practicality of a back seat and
adequate trunk space in a car comparable in size to the classic two-passenger
Thunderbird. Mustang hardtop and convertible models feature -- as
standard equipment -- such sports and luxury features as bucket seats, molded
nylon carpeting floor mounted shift for both manual and automatic transmissions,
all-vinyl interior, padded instrument panel, and full wheel covers. "In
the Mustang, Ford actually has created three cars in one," according to Lee A.
Iacocca, Ford Motor Company vice president and Ford Division general manager.
"Starting with the economical, fun-to-drive basic Mustang, the buyer may select
options to give him a sports car for street or competition use or a luxury car
geared to either economy or performance." Mustang options available to
the performance-minded include a selection of three V-8 engines with up to 271
horsepower, 4-speed transmission, quick-ratio steering, Rally-Pac with
tachometer and clock, limited-slip differential, and a special handling
suspension and sports tires. Luxury options include a center console,
power brakes and steering, automatic transmission, power convertible top,
rear-seat radio speaker, remote control trunk release, vinyl-covered hardtop
roof, and air conditioning. "We believe the Mustang represents a new
dimension in American motoring at a time when new and old generations of
car-lovers alike have come full circle to an appreciation of the automobile for
its own sake," says Mr. Iacocca. "It offers a combination of driving fun,
roominess and style that permits the Mustang buyer to make of the car almost
anything he desires -- all at a low initial cost."
GENERAL DESCRIPTION
The Mustang is
low -- only four feet, three inches tall -- with a wheel base of 108 inches. It
has an over-all length of 181.6 inches -- just half an inch longer than the
two-passenger 1957 Thunderbird -- and is 68 inches wide. Yet, with two bucket
seats in the front and a bench-type seat in the rear, it offers 5-passenger
family seating. Some of the most significant mechanical and functional
breakthroughs in the history of car-building -- particularly in the area of
weight control -- are incorporated in the Mustang. It weighs 400 pounds less
than the 1957 Thunderbird, due largely to a new type of body
construction. The Mustang body is a sturdy, all-welded structure
carried on a platform type chassis which utilizes the drive-shaft tunnel as a
rugged backbone. Main underbody members are galvanized and zinc-rich primer is
used extensively to retard corrosion. Doors feature two-stage checks and Ford's
"Bear-Hug" door latches. Convertibles offer as standard equipment a
sturdy, manually operated top with counterbalancing springs and high-leverage
latches for easy operation. A power-operated top is optional. The
passenger compartment of all Mustangs is surrounded with specially designed
materials for excellent weather and sound insulation. The floor areas, for
example, have a triple thickness of insulating material -- a heavy mat, a jute
pad, and nylon carpeting.
STYLING
The Mustang has a
"look of performance," characterized by a low profile with sports car
proportions. Full-wheel cutouts and the forward-thrusting hood accentuate the
Mustang's sporty design. The Mustang grille is finished in gunmetal
gray to dramatize the galloping Mustang emblem "floating" in a rectangle at the
center. The grille extends the sweep of the hood ahead of the single-mounted,
seven-inch headlamps, and small scoop lines in the sheet metal grille fairing
emphasize the forward thrust. The wing-shaped, wrap-around bumpers and
standard-equipment bumper guards repeat the thrusting plan view of the
hood. The rear of the Mustang has a wide, clean appearance with an
integrated bumper curving upward at the outer edges to meet the sheet metal. A
competition style, center-fill fuel cap bears the Mustang ornament and script.
Vertical, three-section taillights are located below the deck lid at either
side. The lower rear body panel displays standard-equipment bumper guards and,
like the lower front panel, is made of galvanized steel for corrosion
resistance. The wrap-under of the side sheet metal further exposes the
wheels for a performance appearance, and curved side glass contributes to
interior roominess as well as to the sporty appearance of the Mustang. Rich
sculpturing in the side panels is reminiscent of Ford's widely acclaimed Mustang
I and Mustang II show cars. The Mustang's two-plus-two seating features
front bucket seats with foam padded cushions and backs. The seats are of
sports-car design for comfort and good body support. The rear bench seat is
styled with inserts in a matching bucket pattern. A spacious feeling
results from the forward location of the padded instrument panel. The sheet
metal portion of the instrument cluster and glove compartment door have a
"camera case" black crackle finish to help reduce glare. In addition to
suspended brake and clutch pedals, the Mustang accelerator pedal is a suspended
design. The pedal gives unusual foot comfort -- especially to women wearing high
heels -- and provides smooth and easy engine control.
POWER TEAMS
Four engines and
three transmissions provide eight power-team combinations tailored to Mustang
economy and performance. The standard power team is the 170-cubic-inch,
six-cylinder engine with three-speed manual transmission. This 101-horsepower
engine offers the buyer low initial cost, maximum operating economy, and good
performance. Three optional V-8 engines are offered -- the Mustang
"260" V-8 at 164 horsepower, the Mustang "289" V-8 at 210 horsepower, and the
Mustang "289" High Performance V-8 at 271 horsepower. Ford's
three-speed Cruise-O-Matic transmission is optional with all engines except the
"289" High-Performance V-8. For those desiring a "fun-to-drive" car with maximum
road performance, the all-synchronized four-speed manual transmission is
available with all engines except the "260" V-8. The three-speed manual
transmission is standard with the "170" six and "260" V-8 engines.
STANDARD EQUIPMENT
One of the most
important features of the Mustang is the number of standard items which are
either unavailable or are extra-cost options on most other
makes. Luxury features include deep foam bucket seats; padded
instrument panel; full wheel covers; color-keyed, all-vinyl interior;
color-keyed, molded nylon carpeting; floor-mounted transmission shift lever; and
a deep-dish steering wheel with bright metal horn arms. The interior of
the Mustang also includes bright work on instrument panel face and control
knobs, seat side shields, rear-view mirror back and sun visor hardware.
Convenience items include not only sun visors, but also arm rests, cigarette
lighter, automatic glove-compartment and courtesy lights, front seat belts, and
heater. On the exterior, the Mustang buyer gets wrap-around bumpers
with bumper guards, curved side glass, bright windshield and drip moldings,
parallel-action windshield wipers, and Bear-Hug door locks. Other
Mustang standard features include Twice-A-Year or 6,000-mile service,
self-adjusting brakes, and 36,000 mile chassis lubrication.
OPTIONS
With the
Mustang's many standard equipment features, options are designed to help the
customer tailor-make his Mustang to fit his specific tastes and
requirements. Comfort and convenience options include power brakes,
power steering, power convertible top, push-button AM radio, air conditioning,
2-speed electric windshield wiper and washer, tinted windshield, and tinted
glass. Appearance options include floor console, padded sun visors,
retractable seat belts, vinyl-covered hardtop, rocker-panel molding, deluxe
simulated knock off wheel covers, wire wheel covers, outside rear-view mirror,
and an accent paint stripe which outlines the side sculpturing. For the
sports oriented, the Mustang offers a Rally-Pac with tachometer and clock;
special handling package including heavy-duty springs and shock absorbers, heavy
front stabilizer bar, 22 to 1 steering ratio and 14-inch tires; limited-slip
differential; heavy-duty battery; and 15-inch sports tires.
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